They said that they are going to refer me to various companies. They offered prayer for me and for the success of my training programs. They asked God to use me so that I can inspire more people every time I conduct seminars and workshops. WIN Atrium is truly a blessing. For four Wednesdays, they inspired me while facilitating the Speak with Confidence workshop. It was moving to see them stand and hear them speak. They did not have the skills of toastmasters. But they have shown the seeds of passion and purpose. So, being reminded of what they “learned from Jef Menguin”was not only flattering. It was inspiring. Yes, these and more made me happy.
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I wasn’t able to write about it yesterday. I went to a prospect to present my proposal for a teambuilding program. When the COO introduced himself and asked me how I plan to handle the teambuilding workshop, I knew I need not present. We talked about the venue, even went to the venue in Makati. Don’t get me wrong, but so far my best clients are those who don’t waste my time.
Based on experience, it is quicker to close a deal when I am talking to the decision makers. The most difficult audience to please are those who are simply tasked to look for speakers. They asked a lot of questions, often they request to see me for an interview, but 90 percent of the time, these people don’t get the approval of their bosses. I suspect that after asking me so many questions, they still can’t explain to their bosses the training programs that I design and facilitate. Of course, they don’t really know what I do. They based their answers on their experiences with other speakers. And they expect me to be like them. So yes, I was also happy yesterday because I talked to a decision maker. I win 90 percent with a decision maker, and less than 50 percent with the others. (Sometimes, they eliminate me at once because I am “very expensive”. So far, however, no boss had considered my professional fee expensive. Given the unique and results-oriented programs that I offer, they at once understand that I am offering an introductory price, a very small portion when compared to the benefits they are going to get.)
I hope that everyone who requests for a training proposal will help me make an appointment with the bosses. Leaders don’t like to waste time. They respect mine too.
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The fourth batch of business writing workshop for Iplus (epldt) ended today. And yes, this batch made me happy too. I met new friends and I believe more opportunities will come. My seminars with these people are always easy to handle. You simply need to give them more than what they expect. And I am very sure that they did not expect too much.
Just like what I said before, though I gave them many techniques, the best thing about this business writing workshop is its focused on fundamental principles in communication. These principles will serve as seeds. These seeds will grow in them. Please don’t expect them to submit a flawless written work. I don’t teach perfection. I do emphasize results.
A salesletter that does not sell is not effective. An application letter that does not get an interview is just a piece of paper. Business writing is about building connection, adding value, and making change. It is about creating business for yourself and for your company. Learn the fundamental principles in communication and you will see never see communication the same way again.
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A friend called me up this evening. She said that she was getting frustrated. Managers told her that their staff did not learn anything. One thing, the managers were not in the workshop. They don’t see the slightest difference. I thought she should invite them also in their workshops. I am confident about this: these managers also have problems, sometimes even bigger problems, than their subordinates. You will find phony letters in their closets.
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Basta masaya ako. I am happy because I have shared something of great value to the participants. They have always said that they learned many valuable lessons. And I believe them. So yes, knowing that people are learning from you should me you happy. I am happy.
Jef Menguin
http://jefmenguin.com
askjef@jefmenguin.com
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