I have conducted Business Writing workshop today. There are 14 people who attended the workshop, 14 reasons to thank God, 14 reasons to make me happy. My prayer is that they too have learned something from the workshop. Some people may not be able to appreciate my business writing workshops though, for I design the workshop to help those who dream of something bigger.
Business writing is about building goodwill and, of course, making good business. Where most workshops focused on grammar and style, I focused on principles. And when people understand the principles, people become more efficient. You see, learning techniques will not be enough. Techniques based on wrong and unclear principles will produce bad fruits. Techniques become clear when you have clear principles.
I told the participants that they cannot go straight to the point… unless they know their point. They cannot make the sale, create business, and build goodwill if they do not even care to clarify their purpose and know their audience. Put purpose and audience into the picture and you will understand why your communication must be clear, concise, and correct. Tomorrow will be another day. We’ll have fun!
Recent Comments